CHALLENGE: American Family Insurance speaks to Black & Latino millennials, but the brand needs a platform to emotionally connect and inspire.
INSIGHT: Urban millennials believe in working twice as hard to get their piece of the American pie. Sometimes they just need to know that they're being supported.
SOLUTION: American Family Insuance partnered with creative activist, Eunique Jones Gibson of "Because of Them, We Can", to champion a nation of dreamers. Along the way, we gifted multicultural communities with the confidence to declare their dreams and the protection to make those dreams a reality. Because everyone has dreams, but together we #DreamFearlessly
To launch the campaign, my team crafted "Your American Dream"- a multicultural manifesto that introduced associates across the country to where the Dream Fearlessly Tour would take consumers and American Family Insurance.
Creative Team: Tiffany Joseph, Alanna Marshall, Schylerr Gilmore, & Shawn Gadley