Full Court reFRESH is a community initiative with Coors Light & Kenny “The Jet” Smith that refreshes community basketball courts in urban communities across the country. The program is in partnership with NBA Franchise Foundations (Sacramento Kings and Warriors Community Foundation), as well as the National Urban League Young Professionals.
For this great cause, my team created and filmed digital shorts to play during NBA halftimes and across social channels to translate the program’s story through two untapped perspectives- the POV of inner-city courts thirsting to be refreshed and the POV of community leaders that are living proof of these courts' communal importance.
role: copywriter | co-director | co-editor
The universal Full Court ReFresh content piece crafted for halftime screenings in NBA stadiums across the country.