Our Food's Your Food

Since McDonald’s introduced the brand’s “Our Food, Your Questions” social campaign, there has been an increase of consumer impressions and interactions. However, those general market interactions did not translate seamlessly to African-Americans. To shorten the gap between AA consumers and support the brand’s “real food” claims, we crafted, directed and produced a video campaign comprised of two question and answer content pieces — “So Fresh, So Real” featuring an all-star cast and “Behind the Counter” starring social entrepreneur and heart disease survivor, Raijean Stroud.

"Behind the Counter w/ Raijean Stroud" is a social/ experiential piece crafted to open McDonald's open question content up to multicultural mothers and decision makers alike.
 
Director/ Editor : Schylerr Gilmore
Copywriter/ DP:  Shawn Gadley
Creative Director: Chris Walker
During The Black Women's Expo 2016, McDonald's of Chicagoland fostered the theme of #SheMatters by hosting a panel of health advocates. Leading with an all-star talk-show format, "So Fresh, So Real" covered issues of exploring fresh options, aging metabolism, staying active and the power of maternal decision making.
 
Director/ Editor/ Copywriter : Shawn Gadley
Creative Director: Chris Walker

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