MTV on White Privilege

CHALLENGE: Pop the top on contemporary "white privilege" and it's taboo existence among today's MTV generation. INSIGHT: Millennials are framed as a generally progressive group innately above the concept of privilege. SOLUTION: With advice being best taken from a friend... or bro, MTV will satirically characterize a progressive millennial that is oblivious to systematic advantage. To rid the world of pesky privilege, the Oblivious Bro is born. Creative Team: Rob Clifton, Schylerr Gilmore & Shawn Gadley

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