CHALLENGE: Pop the top on contemporary "white privilege" and it's taboo existence among today's MTV generation.
INSIGHT: Millennials are framed as a generally progressive group innately above the concept of privilege.
SOLUTION: With advice being best taken from a friend... or bro, MTV will satirically characterize a progressive millennial that is oblivious to systematic advantage. To rid the world of pesky privilege, the Oblivious Bro is born.
Creative Team: Rob Clifton, Schylerr Gilmore & Shawn Gadley