Primaloft®: Silver Active Insulation (B2B)

To introduce PrimaLoft's newest thermal microfiber my team created a print and experiential campaign. Launched at the Outdoor Retailer Market, we gave sportswear distributors/ designers the chance to feel the performance behind the Silver Active Insulation material. All while experiencing the duality of Silver Active's new breathable warmth technology. Creative Team: Brad Taylor, Chris Powell & Shawn Gadley

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