Chicago Public Schools "Big Shoulders"

Client: Chicago Public Schools Business Challenge: CPD's newly initiated alternative school program has not reached projected enrollment rates for 2016 due to a cultural disconnect with the Black and Latinx millennials it strives to service most. Solution: "Big Shoulders" - a broadcast / digital short series that empowers disadvantaged youth with the dramas of teens that have been in their shoes yet pushed to graduate from high school and achieve success beyond. Director/ copywriter/ editor | Shawn Gadley Producer | Joi' Weathers Directors of Photography | Brian Wiebe & Adrian Petrosian

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