Client: Chicago Public Schools
Business Challenge: CPD's newly initiated alternative school program has not reached projected enrollment rates for 2016 due to a cultural disconnect with the Black and Latinx millennials it strives to service most.
Solution: "Big Shoulders" - a broadcast / digital short series that empowers disadvantaged youth with the dramas of teens that have been in their shoes yet pushed to graduate from high school and achieve success beyond.
Director/ copywriter/ editor | Shawn Gadley
Producer | Joi' Weathers
Directors of Photography | Brian Wiebe & Adrian Petrosian