Dove partnered with actress/ philanthropist Minka Kelly to launch the Cocoa Farmers Market. This immersive brand act introduced new visitors to Dove's chocolate-making process across 3 market stand experiences- each with it's own rich takeaway. In partnership with CARE®, the final market stand invited everyone to help empower entrepreneurial spirits amongst female farmers in Côte d’Ivoire, the country where Dove Chocolate's ingredient story begins.
From gourmet cocoa purchases to West African flower bouquets, 100% of proceeds directly supported the development of small female-driven enterprises using CARE®’s Village Savings and Loan Associations (VSLA) methodology.
Role: senior creative