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JBL’s jibbliest ambassador is 1 of the most unfiltered, creative stars in the world - Doja Cat. So who better to inspire fans to express themselves for the world to see? Enter Dare to Design with Doja— Partnering with Doja Cat we launched a design challenge to increase brand familiarity & improve quality website traffic amongst Gen Z around the holidays. Each day we dropped a new design prompt video, inspiring fans to follow that theme and personalize a product with the JBL x ME tool for a chance at epic Doja prizes. As a social first digital activation, Doja Cat’s Dare to Design challenge eclipsed the brand's projected goals by far with influencers and fans alike tapping into #JBLDareToDesignContest to express themselves with a little inspo from JBL x Doja. Creative Team: Julio Desir, Jeffrey Beck, Alanna Marshal & Shawn Gadley, MA. 🏆Shorty Awards- Multi-Platform Partnership Finalist