JBL global rebrand: DARE TO
JBL’s been daring the world to listen since your Granny’s mixtape era. So when it was time to pass the mic to Gen Z we tapped the queen of IDGAF, Doja Cat! From the GRAMMYS to JBL Fest to a 360 global rebrand, “DARE TO” evolved to be less of a tagline & more of a challenge to live life loud & unfiltered… ofc with JBL. AOR Creative Team: Julio Desir, Mila Bengoa, Slade Stone, Rich Romero, Apple Xenos, Dylan Lang, Alanna Marshall & Shawn Gadley 🏆 The Drum | Best Celebrity Brand Partnership 🏆 Telly Awards | Silver Music Award 🏆 Marketing Week Awards | Best Use of Influencers 🏆 DigiDay | Best Partnership Finalist 🏆 Shorty Awards | Multiplatform Partnership Finalist
