DIGITAL OOH EXPERIENTIAL.
Imagine walking down a street and having that street's personal soundtrack availalbe for listening. Now stop imagining. Parterning with the people of NYC & the music discovery app, Shazaam, Coors Light borrowed tomororrow's tech to transform Link OOH pieces into musical aggregation hubs. Simply walk up, access the free wifi, open Shazaam and voila - a playlist of that street's coldest recently-listened-to tracks is there to refresh your world. And let you know where you can find the coldest brew near you.
Don't believe me? See what the good folks over at AdWeek
had to say.