The word "handicap" is attached to a false stigma of helplessness. But when you have a friend in a wheelchair, the party we call life doesn't just stop. It keeps on rolling.
The same goes for man's best friend. The lovable star of your show, no matter how many legs they're working with.
This print & social campaign, Wittle Stars, pushes the importance of your dog maintaining customized mobility, a free-spirit, and that all-eyes-on-me nature.
role: copywriter & art director