TYLENOL®: Children’s + Innovation

With Tylenol being well trusted as the #1 doctor recommended pain reliever, my team was tasked with further developing that category-leading equity across the brand portfolio. To answer the call we affectionally spotlighted the realities of parenthood in the name of care for Children’s & Infants’ Tylenol. While for pain relief innovation, we introduced the brand’s modern tool helping caregivers identify ear infections in their children (Tylenol SmartCheck) & brought a new-age vibe to the brand’s first topical cream (Tylenol Precise). Team: Julio Desir, Jeffrey Beck, Andres Justos, Ana Da Silva Figueira, Rich Romero, Eric Russell, Alanna Marshall & Shawn Gadley, MA Role: Creative Director