![](https://cdn.myportfolio.com/e4f231b9d3fce9a50c052f49b34aa534/9ff03b8f-784c-488b-b24d-c6b311b4ca9e_rw_1200.jpg?h=301ff6390880f32c8d49eb2d6dae834c)
![](https://cdn.myportfolio.com/e4f231b9d3fce9a50c052f49b34aa534/d4e820c3-c981-4f88-acd5-4c72c8a9455e_rw_600.png?h=d79f23b26238f56951c23f878e75bc7f)
![](https://cdn.myportfolio.com/e4f231b9d3fce9a50c052f49b34aa534/49f9e92d-71a7-4224-8ff6-0d76095c9abb_rw_1200.jpg?h=74fdd243325b69b063aaf2dd137a38d9)
![](https://cdn.myportfolio.com/e4f231b9d3fce9a50c052f49b34aa534/94334568-3533-437a-b309-2907a84ed955_rw_600.jpg?h=b4f1037fa917895c897f5f8a86525cc5)
![](https://cdn.myportfolio.com/e4f231b9d3fce9a50c052f49b34aa534/768ce9d2-32e4-45b6-9fc3-949bdb54c2eb_rw_600.jpg?h=45ff9f62796d88862372e4390e540076)
![](https://cdn.myportfolio.com/e4f231b9d3fce9a50c052f49b34aa534/7698297b-0f27-4c1f-8c81-03f3b3a0f125_rw_1200.jpg?h=46f0c00b84ab868d2d0bedb2c2c8f55a)
![](https://cdn.myportfolio.com/e4f231b9d3fce9a50c052f49b34aa534/98b87938-97f0-45d7-841b-9b9c12f20806_rw_1200.jpg?h=a2151157504d02e273e30675f6803234)
![](https://cdn.myportfolio.com/e4f231b9d3fce9a50c052f49b34aa534/1929c469-9f58-4c07-bc50-3a8b32109c76_rw_1200.jpg?h=01de9b91cf37178502b036c0cc83911e)
![](https://cdn.myportfolio.com/e4f231b9d3fce9a50c052f49b34aa534/980480ac-5e7e-4853-87e8-ebfe55cf35ba_rw_1200.gif?h=6ff94e5809d246391e16a291a74e53b4)
Superbowl LIV brought the Jake from State Farm character back after a decade locked in his khaki cubicle. And this go `round our goal was not to just make him lovable on TV but to also humanize him across social channels. So my team took to Instagram, Twitter & Tik Tok, giving Jake life way beyond the office and evolving what it means to be a good neighbor with State Farm® Insurance. Role: Creative Lead- ACD 🏆Webby People’s Voice Award 🏆 Shorty Best in Insurance Award 🏆Shorty Best Spokesperson Finalist