#JakeFromStateFarm

Superbowl LIV brought the Jake from State Farm character back after a decade locked in his khaki cubicle. And this go `round our goal was not to just make him lovable on TV but to also humanize him across social channels. So my team took to Instagram, Twitter & Tik Tok, giving Jake life way beyond the office and evolving what it means to be a good neighbor with State Farm® Insurance. Role: Creative Lead- ACD 🏆Webby People’s Voice Award 🏆 Shorty Best in Insurance Award 🏆Shorty Best Spokesperson Finalist

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