TYLENOL® : Greatness Hurts™
During the Olympics, everyone’s focused on the winners. But you know what no one tells you about winning? It hurts! From the aches to the stumbles to the falls. But it’s those who have the resilience to bounce back from the 10,000 hours of struggle & pain that truly achieve greatness. As #1 Dr. Recommended for Pain Relief, TYLENOL® understands that better than anyone. Ready to help you during your personal worsts, so you can achieve your personal bests. Because we know first-hand how much Greatness Hurts™ but with care in your corner, you can keep chasing it. My team crafted Greatness Hurts from a spark of an idea to a 360 multi-national campaign with comms extending to English, Spanish & French markets during the summer games. Beyond the spotlight, Greatness Hurts also birthed The Tylenol Care Commitment— the world’s first recovery fund rallying consumers to help injured athletes get back in the game. Because that’s how you truly Care Without Limits ~ TYLENOL® Creative Team: Emily Maye (director), Colin Jeffry, Julio Desir, Jeffrey Beck, Eric Russell, Rich Romero, Alanna Marshall & Shawn Gadley, MA. Role: Creative Director (Copy)
